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  • My Library and Courses
    Last Update: Thursday March 5, 2020

    Advertising As Art

    Index of a few letters by topic and author

    Topic                   Focus / Author               Episode

    Critics                Internet / Gloria              Internet Basics
                              Mo's / Joseph                  Mo's

    Education          College / Thomson           Favorites #1 & #2
                              HS / Coyman                   Related episode
                              HS / Bonetti                     Chocolate Crickets
                              Learn from All           

    Help!                 Internet / Bernadette    Staying Power

    Indexes             Index of Learning Companies

    Industries          Type of Business:  Restaurants

    Key Ideas          Cash Flow / Gardiner       Many
                              Compensation                  Many
                              Financials / Stickney         Related episode
                              GPS-based Cities              $0-to-$1B
                              Incubators / Shamiso
                              Podcasts / Gardiner
                              Retirement / Anderson
                              Services  (Professsional)   Many
                              Advertising, Architecture, Animation, Design
                              SWOT Analysis / Anderson           

    Paths & Steps   An Idea / Jason
                             Start Up / Cope

    Producers         We are all Producers

    Thanks              From Cliff Prescott, Fat Towels

    A few Open Letters over the years

    February 27, 2015: Advertising As An Artform (this page)

    December 2014:  Taking on the Crisis in the Middle East

    August 14, 2012:  The US Budget, Deficit, and Innovation

    March 22, 2012: Log in to update your account

    November 16, 2011: Sergey Brin, Google

    August 2011:  Economists are clueless!?!  But, you're not!

    August 2011:  We all must participate (Barack Obama)

    25 July 2011:  NYT Nick Kristof, Bonuses for Billionaires

    July 2011:  Economic Development Project for the 30/90

    February 2011:  Arne Duncan, US Secretary of Education

    September 2010: Stephen Hawking and Len Mlodinow's
    Grand Design: It is not as grand as they think.

    March 2009:  60/60:  A Beginning for GPS-based Cities
    Referred to as Priceless-Cheap Real Estate, this letter might be considered the simple beginning of a billion-dollar idea.

    January 2009: President Barack H. Obama
    Encourage the unemployed to start a business

    October 2008: Hugh McColl, Jr., a Chairman, Bank of America on "60 Minutes" says"There is nothing good about being small."

    May 2007:  New York Times Launches Small Business Video based entirely on the Small Business School episodes

    Friday, February 27, 2015
    Updated and Redelivered: March 3, 2015

    References
    YouTube -  https://www.youtube.com/watch?v=PXPyIv2WLdI
    Behind the scenes - https://www.youtube.com/watch?v=8XHvuKQNMfk
    Twitter -  https://twitter.com/Vistaprint
    Analysis -  http://great-ads.blogspot.com/2015/02/vistaprint-celebrates-bond-of-father.html
            

    Robert Keane
    CEO, founder
    Vistaprint, Lexington, Massachsuetts

    Dear Mr. Keane: 

    Congratulations on your 20 year legacy.  Most people, including my wife and I, just shut it down and move on.  The question for all of us is, once you start, how do you take your equity out but leave the heart in, make it stronger, and gracefully depart and be the mentor - wise counselor thereafter.    

    Your advertising campaign with Charlie Barrett is sensational.

    Of course, Charlie will face the same problem his father faced when he (Charlie) went off for greener pastures.  We would all cry if our legacy walked out the door. Now that he's back, what can Charlie do to take Barrett & Sons to the next level?    ...how will he handle his dad's aging?  ...how about his own children?   ...franchising?  ...IPO?  You could build on this advertising campaign and have Charlie do it all. 

    Perhaps there is some product that Charlie can create that every grocer in the world wants to carry.  Stonefire Tandoor Baked Naan is a fine example (it's a favorite of mine). If you, Vistaprint, keep all these developments in house (as you have done to date), and if you have your viewing public help Charlie come up with that "perfect" product, you all could end up diversifying!    

    The song and lyrics can change with every new ad. 

    You'vre started the process of rebranding Vistaprint.  Liam Shannon,  Kim DiVincenzo, Maura Larose, and Greg Gray are to be congratulated (of course, along with you).  You have a platform.  How can everything about that platform become more provocative, deep, and caring?  If you can get your current music and lyrics out from the ad -- perhaps you can make stars out of Sheldon Mirowitz (Verite Music) and Matthew Koma  (singer).  As the story grows, the father and son, Simon Slater and Stuart Neal, could become stars as well.     

    Yes,  congratulations indeed.  We are all anxious to see what you do with your rising stars. Best wishes.

    Most sincerely,

    Bruce    



    ------------------------------
    Bruce Camber
    Small Business School, the series once on PBS-TV
    throughout the USA and VOA-TV around the world

    http://www.netexam.com.cn

    PS.  Who wrote the lyrics?   ...Sheldon Mirowitz?    

    "Time is moving at the speed of light
    Engines cold, the fires bright
    Miles and miles we go tonight

    Hold on tight

    There are things we cannot know
    How far it is we have to go
    Found a space we need to grow
    Until we go home

    There will always come a time
    You probably thought I lost my mind
    When the light obscures the view
    The dreamer searches for a clue
    Looks to find somewhere that's true
    What to do.....

    Oohhhh oohhhh oohhhh

    Miles and miles to go tonight

    Mmmmm oohhh

    Hold on tight
    Hold on tight
    Hold on tight
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