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    Last Update: Wednesday March 4, 2020

    Is it the time to hire or expand your own sales force?

    "Catalina Express, may I help you?"

    Avalon, Catalina Island, California:  With a population of about 3200, small business is all there is on this island. Yet, with over 14 million people just 22 miles away in the greater Los Angeles area, this quiet little paradise on earth is no secret!

    To get out to the island, we first meet Greg Bombard, the founder and owner of the Catalina Express. Greg's high-speed catamarans -- we were on the Starship Express -- leave from San Pedro and Long Beach.  Other people arrive by private boats, airplanes and even helicopter.  Avalon Harbor (above) is just magnificent. 

    Greg Bombard's people handle in-bound telephone sales even though  he could easily outsource this function.

    He said he wants to control the sales process. The word, control, so often sounds negative and might seem as if Greg doesn't trust people. But we think Greg wants to manage the selling process because he has more confidence if the people who take the in-bound phone calls actually work at the water's edge. We saw the offices of Catalina Express and everyone can either see the ocean from a window or easily step outside to be part of the passenger loading process.  Click on the picture above for more analysis

    Even though all the businesses we visited on Catalina Island are different, they are all clearly in the same business -- the business of pleasing people. When you make people happy, they come back; and over time, you will build a business and a following.

    Go to all the Key Ideas and Videos from this episode...
    Go to homepage of this episode of the show...



    Ron Altoon, co-founder, Altoon + Porter, Los Angeles
    Step 1: Dreaming

    Step 2: Starting

    Step 3: Selling

    Step 4: Growing
    AZ Tech, Huntsville, Alabama
    Step 5: Employing

    Step 6: Scaling
    Bud Konheim, co-founder, Nicole Miller Fashions
    Step 7: Sustaining
    Ray Smilor, University of California, San Diego Rady School of Business
    Step 8: Exiting


    Hattie says, "You are not a business until something is sold.  Business is about selling and servicing customers." That is the heart and soul of capitalism. To go further, there are over 260 videos about sales  and  over  160 about customer service.

    ?  2000± videos from 14 years of episodes on PBS stations!

         The show has also aired around the world through the Voice of America!
         All on-location insights from small business owners selected by their community
         Learn about the power of business and how values motivate them.   More...

    ?  More key things to do here:

          1.  Be our guest. It's free, but 2, 3, and 4 below,  each costs $49.95.
          2.  Register your entire business.
          3.   Have an idea for a business?   Just starting?   Do a reality check!
          4.  Follow the best practices of others.  Grow your business, click here.


    This show... sponsored by some of the world's best businesses.

    ?   No one can pay or has ever paid to be on this show.   More...

    ?   This the real revolution of our time!   More...

    ?   There is a lot to do here.   More...

    ?   Would you like to sign this open letter to President Barack Obama?

    ?  Go to a prior episode of the show...

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