Turn A Small Idea Into A Big One

2:46 | Play Now | For decades, Dr. Neil Clark Warren was a one-person company.  At the time of this story was taped, Dr. Warren had 3 million paying customers because he turned his small idea into a big one.

Pasadena, California:  Meet Dr. Neil Clark Warren. He has always been an excellent marriage counselor;  failures in marriage bothered him.  He decided to look into the broken heart of divorce. He probed and researched 512 couples -- divorce autopsies -- and discovered most of these people married the wrong person.

He wrote a book about it and that book was selling well, until Oprah invited him to come on her show. Of course, sales exploded. When his son-in-law challenged him to expand his reach, they took that business to the web and almost lost everything.  That was 2001; the dot.coms had become dot.bombs.