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    Last Update: Sunday March 8, 2020

    An Open Letter

    Table of Contents

    Change the Way We All See Business

      1.   An Overview
      2.   National media's negative portrayal of business
      3.   Lift up more positive role models
            Reward the good;  ignore the bad.
      4.   Drive local ratings up

    Change the Way We Work Together

      5.   Lead the 24x7 convergence 
      6.   Collaborate after every broadcast
      7.   Ask the hard questions and get real answers
      8
    .   Index all the good businesses
            Let no business fail for lack of help

    Change Ourselves:  Everybody is a Producer.

      9.    Provide even more value for members
             Get involved with your PEG and PBS stations
    10.   Help create sustainable businesses
    11.   Authenticity and transparency
    12
    .   New models, new businesses

    Homepage:

    Go to the homepage for this presentation

    To All Our Friends within our National Business Associations:

    (Many are our viewers, many are web visitors, many are owners of businesses that we profiled, and some are our sponsors and their employees)

    We closely study every key idea from the people within the episodes of our show.  We listen carefully.  They are so compelling and so useful.  

    There have been several episodes that focused on people who were at the end of their business cycle. They were planning their last chapter and everyone said, "It is as important as planning the first chapter."  So, we are taking that advice.

    We are working with the stations, our national sponsors, and our many  business partners to develop a succession plan whereby the show not only lives on, but grows substantially beyond the two people who started it.

    Right from the beginning this was a very different television show.  First, even though everybody thought that people paid to be on this show, nobody has.  The people on this show all had to be recommended by leaders in their local community and then selected by an even larger group of people. 

    That selection process was the beginning of a fundamental change in television -- rewarding the good and ignoring the bad. There have been few television shows that encourage good citizenship and good business practices. Most do not last long. But this show was a bit different.  It's about the American Dream. The subject is us. The supply is endless. The interest is abiding.

    In going forward in the future, if every area of the country with a population of 100,000 businesses were to have a working list of 1000 business to be profiled, most good businesses would want to be on that list. The list becomes an excellent resource and reference for all kinds of purposes.

    If no one organization is responsible for the generation of that list, but has some influence on its unfoldment, no one organization can get into trouble with its membership regarding favoritism.

    Almost 300 such areas could be mapped within the USA and a list of 300,000 businesses would become the working list from which businesses are selected by one of the producing groups for PBS, PEG, and even VOA broadcasts.

    A series of open letters discuss this filtering process. To narrow our selection process to find the most inspirational stories in the world, even in uncommon and relatively unknown places.

    We are emerging with a database of the finest, strongest 300,000 small businesses in the USA and we are encouraging every one to work more closely with their CPA, essentially saying, "Ask them to teach you how to read your financials and to track your key critical ratios."

    Several of our episodes focused on succession planning. Most small business owners do not do it. Too many of us liquidate when we should be getting liquid. We should get on an inexpensive audit path so that we can more readily leverage the equity within our business through an ESOP, DPO, or M&A.  To that end, this presentation has been prepared for our leaders in national trade associations and national small business associations throughout the USA and around the world.

    It is all in process  and we are always open to your questions, ideas and suggestions.

    Warmest regards,

    Bruce Camber and Hattie Bryant

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