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    Last Update: Friday March 6, 2020

    The national media's negative portrayal of business can change.

    Table of Contents

    Change the Way We All See Business

      1.   An Overview

     2.   National media's negative portrayal

      3.   Lift up more positive role models
            Reward the good;  ignore the bad.
      4.   Drive up local ratings

    Change the Way We Work Together

      5.   Lead the 24x7 convergence 
      6.   Collaborate after every broadcast
      7.   Ask the hard questions and get real answers
      8
    .   Index all the good businesses
            Let no business fail for lack of help

    Change Ourselves:  Everybody is a Producer.

      9.    Provide even more value for members
             Get involved with your PEG and PBS stations
    10.   Help create sustainable businesses
    11.   Authenticity and transparency
    12
    .   New models, new businesses

    Key References:

    An Open Letter
    Homepage for this presentation

    from the opening sequence of the show
    "Small business is about courage, risk-taking
    Small Business School
    Small Business School
    Small Business School


    By Bruce Camber   (written in 2001 and revised from 2002 to 2003)

    ... because the real revolution in our time is the business revolution.

    Business is driving everything.  It took an academic infrastructure vaguely referred to as "the Internet" and virtually overnight, turned it into the World Wide Web. 

    This web has quickly become the backbone, the new infrastructure, of all of  business and it is forcing a convergence of many .  This technology defines and drives television, telephones, computers, publishers, educators, and distributors. Each is now in the other's business (case study). 

    So, this convergence is not the harmonic one! 

    Key industries are all combining to create something very new! The competition is fierce. Though a crisis for many big businesses, it is a special opportunity for small business.

    As each of these industries get into the other's business, our costs come down. And as that competition becomes increasingly more fierce, the media will have a field day. Yet, this convergence is impacting them as well, and every one of them is profoundly wondering what the future holds.

    The game has changed. New rules are being written.

    Eventually the search engines will begin pushing the exploitive and nasty back into dark alleys where they belong. Even the email servers will soon begin pushing the spammers back into their corners. There will be many new businesses that help to marshal a democratic civility within the web and those businesses will thrive  (case study).

    Overnight Millionaires and Billionaires.   In an episode of the show in 1996 we began predicting the unfolding of web-made billionaires and assorted millionaires (case study).

    People are thoughtfully crafting websites that virtually create new industries out of nothing.  Some come out of deep insights; some just get lucky.  Both are doing  what has been called the art of the impossible.

    By studying it, people can learn to challenge the unknowns.  They can go deeper.

    Within all this creativity, It has become quite apparent that small groups have special advantages. Often, being big stifles creativity and spontaneity. We all understand how "faster and cheaper" is possible, but being "better" requires new insight. And here, the future is being defined within real relations (a sense of belonging and participating) and shared, core values. Here, the important people become the people within a community who know how to create jobs, create wealth for many, and try to make the world a better place.  More... 

    Media pundits -- always looking to report on the bad -- often encourage the bad, confuse the marginal, and weaken the strong.

    For most of the media it takes too much time and insight and money to make the good news truly interesting, yet that is yesterday's thinking, especially in light of these converging industries.

    First, digital workflow makes it easier for everyone to begin crafting and contexting the positive.

    Second, with the constant growth of competition, small, highly-focused populations are better than large populations of unattenuated couch potatoes (the TV addicts).

    If our culture is to recover from the past 30+ years of lifting up nasty people in the news and as subjects within so many television and cinematic dramas, it is time for a change.  It is the time for all of us to focus our attention on the airwaves and digital streams that lift up and explore that which is truly important to our future -- positive role models.

    Most every national trade association has a recognition program for those businesses who have performed in exemplary ways within a given year.

    Let's tell these stories!  Let's tell them in ways that make television a medium that goes deeply into the wild colors and textures of the creative mind and looks at how one's imagination is freed and empowered by integrity.  We can rebrand ethical behaviors in dramatic and exciting ways.  As a working title, let's call it "the magic within the karmic panoply of goodness."

    We always invite our viewers' COMMENTS OR QUESTIONS and we invite the same from you. Your feedback is very important. Over the years, this feedback  has been most encouraging.

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