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    Changing the Way We All See Business, page 2

    Case Study:  ... a business woman or a saint?


    She is changing the world with a pretzel.

    Overview Transcript Case Study Video
    AuntieAnne.gif

    Anne Beiler, founder, Auntie Anne's Pretzels, Gap, Pennsylvania
    A frequent speaker at chambers, an active member whose
    franchisors (now over 900) all join their local chamber.

    Nine Key Ideas Within This Episode

    1. Pay Attention To Spot Opportunity
    2. Create A Truly Unique Selling Proposition

    3. Create A Franchise With Systems
    4. Find An Angel
    5. Be Good To Attract Good
    6. Put People Ahead of Profits
    7. Hire Experts
    8. Make Customers Say Wow
    9. Teach People To Be Nice
    10. Put A Succession Plan In Place
    11. Teach People To Be Nice

    Gap, Pennsylvania will never be the same


    Airports will never be the same.  We all demand everything become just a little better simply because better is better.  Faster and cheaper and stronger and lighter are also good.  But making something better sums it all up.  Click on  Anne's picture above and engage her vision statement with an acrostic.

      1. The national media's negative portrayal of business can change.

     2.  Lift up more positive role models

      3.   Drive local ratings up
      4.   Reward the good;  ignore the bad.

    Changing the Way We work Together to Help One Another
      5.   Lead the 24x7 convergence 
      6.   Collaborate after every broadcast
      7.   Use this website as your own
      8.   Let no business fail for lack of help

    Changing Ourselves:  Everybody is a producer.
      9.    Provide even more value for members
    10.   Get involved with your PEG and PBS stations
    11.   Open a local small business index.
    12.   Help create sustainable businesses

    Key References:

    An index for these 12 pages
    An Open Letter to our friends
    Homepage for this presentation


    A Brief History in Time

    1.  Involve the People Who Know - the Chambers of Commerce

    Right from the beginning of productions in 1994, the local Chamber has always had an important say in the final selection of a business to be profiled on the show. If a Chamber has ever raised a question or cast a doubt, that business was passed over.

    Who better knows the heart and soul of these small businesses?

    Often businesses come up on our list because they have received national awards or have been recognized by a national publication.  Some people can pull the wool over the eyes of national groups; seldom does one pull the wool over the eyes of the people in your local community. 

    The judgment by fellow citizens is a key idea. Those who are worthy of our attention do not live autonomously.

    2. List all good small businesses.

    The general listing could be perceived as a member benefit whereby just by being listed (and linked to that business' homepage), the business is recast within a national-global ranking and is in the queue to be considered for an episode of the show.

    3. Chamber Benefit for the Key Small Business Advocates.

    The Chamber could control who among the small business advocates within the community get to vote. We anticipate that the queue will be automatically controlled through a single ranking order which results from the composite of all votes. In that each person's vote (ranking) is always dynamic, the ranking could change daily. However, at the time the next episode is to be produced in that market, we would go forward with that person and business in the #1 spot.

    In that such a selection process rewards the good and ignores the bad, it reinforces the fabric of American idealism.

    As far as we know, this is an unprecedented proposal as a modus operandi for any selection process for a media production.

    We always invite our viewers' COMMENTS OR QUESTIONS and we invite the same from you. Your feedback is very important.

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