Counter-Intuitive Marketing

San Diego, California: Meet John Hawkins and learn about his company, Cloud 9 Shuttle; he threw out conventional marketing wisdom, pulled the company out of bankruptcy, turned employees into owners, and installed key technologies. It just doesn't get any better than this. Not that it has been easy for John and his team; it has been very tough. Yet, this is the great American success story. He may not have made billion of dollars, he did save a business and instills confidence being a good citizen is good business.

Upon arriving in America's Finest City with her beautiful, cloudless skies and moderate weather, you quickly discover that there are ubiquitous clouds at city's airport, Lindbergh Field. Here, the clouds are "Cloud 9" vans, a shuttle service from the airport to anywhere.

But it wasn't always so perfect in this perfect city.

This is a turnaround story. It's a branding story. And, it is a love story. To begin this story we went to the airport to meet the man who knows San Diego better than anyone. John Hawkins just loves this community and her people. And because of his service, when we asked about a business to study, everybody said, "John Hawkins"  ...the Chamber of Commerce, the Convention and Visitors Bureau, the Mayor's office, Economic Development and so many more.  Visit with John as he explains change.

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